Suppose an organization's strategic goals include the development of unusual, high-quality products. Which of the following would best support this strategy?
A)Offering products at a lower cost than competitors
B)Offering products that are similar to competitors
C)Advertising campaigns that make customers aware of how the company's products differ from competitors
D)Targets to achieve massive production cost reductions

Question

Quizplus · Accepted Answer

Advertising campaigns that highlight the unique features and benefits of the organization's products would support the strategy of developing unusual, high-quality products. This would differentiate the company from competitors and attract customers who value unique and high-quality products. Options A and B would not support the strategy, as the focus is on differentiation rather than low cost or similarity to competitors. Option D relates to cost reduction rather than product development, and may not necessarily lead to the development of high-quality products.

Suppose an Organization's Strategic Goals Include the Development of Unusual