Rex Retailers is using the measure "percent increase in market share". This measure is most likely associated with which of the balanced scorecard perspectives?
A)Financial
B)Customer
C)Internal business processes
D)Learning and growth

Question

Quizplus · Accepted Answer

The measure of "percent increase in market share" specifically focuses on the customer perspective, as it indicates the company's ability to attract and retain customers over its competitors.

Rex Retailers Is Using the Measure "Percent Increase in Market