________ is a way of analysing and ranking customers according to their purchasing patterns.
A)Composite forecast
B)Delphi technique
C)RFM analysis
D)Regression analysis

Question

Quizplus · Accepted Answer

RFM analysis is a widely used customer segmentation technique that stands for Recency, Frequency, and Monetary. It helps businesses to identify their high-value customers as well as those who may not be as profitable. Recency looks at how recently a customer made a purchase, frequency measures how often they buy, and monetary assesses how much they spent. By combining these three metrics, businesses can rank their customers and tailor their marketing strategies accordingly.

________ Is a Way of Analysing and Ranking Customers According