In RFM analysis,an R score of 5 shows that ________.
A)the customer has bought the most expensive item
B)the customer has purchased the least expensive item
C)the customer has not made recent purchases
D)the customer has frequently ordered costly items

Question

Quizplus · Accepted Answer

An R score of 5 in RFM analysis indicates that the customer has not made recent purchases, as RFM analysis ranks recency with higher scores indicating less recent activity.

In RFM Analysis,an R Score of 5 Shows That ________