Which of the following is the first step in the process of producing an RFM score?
A)dividing the customers according to the amount spent on purchases
B)dividing customers into multiple groups and giving each group a score
C)sorting customer purchase records based on the purchase frequency
D)sorting customer purchase records by the date of most recent purchase

Question

Quizplus · Accepted Answer

The first step in producing an RFM score is to identify the date of a customer's most recent purchase, which is used to determine the recency aspect of the score.

Which of the Following Is the First Step in the Process