Consumers often have both ________ and ________ motives for using online communications.

Question

Quizplus · Accepted Answer

Consumers often have social motives, such as staying connected with friends and family, and functional motives, such as finding information or completing tasks, when using online communications. Emotional and material motives are not necessarily tied to online communications. Marketing motives do not apply to consumers themselves, but rather to businesses seeking to reach consumers. Monetary and illegal motives are not ethical or legal reasons for using online communications.

Consumers Often Have Both ________ and ________ Motives for Using

Consumers Often Have Both and Motives for Using