Techniques used to encourage consumers to spread information about companies are called ________.

Question

Quizplus · Accepted Answer

All of the choices are techniques used to encourage consumers to spread information about companies. Advocacy marketing involves identifying and nurturing advocates for a brand who can then promote it to others. Buzz marketing is the use of media and viral marketing to generate excitement and interest in a brand. Word-of-mouth marketing is the spreading of positive information about a brand through personal recommendations. Viral marketing is the use of social media and other online channels to create buzz and spread information about a brand.

Techniques Used to Encourage Consumers to Spread Information About Companies