________ occurs when a company representative interacts directly with a customer or prospective customer regarding a good or service.

Question

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Personal selling involves direct interaction between a company representative and a customer or prospective customer, typically in a one-on-one situation. This allows the representative to address any questions or concerns the customer may have and tailor the sales pitch to the customer's specific needs or preferences. Cross-promotion involves promoting a complementary product or service alongside a company's own offering, mass selling involves selling to a large audience through advertising or other means, sales management involves overseeing a company's sales team, and prospecting involves identifying and reaching out to potential customers. None of these options specifically involve direct interaction between a representative and a customer.

________ Occurs When a Company Representative Interacts Directly with a Customer