A Company Is More Likely to Use Personal Selling If

A company is more likely to use personal selling if ________ but less likely if ________.

A) there are many small customers; a push strategy is used
B) a push strategy is used; there are many small customers
C) the product is very expensive; a push strategy is used
D) there are many small customers; the dollar amount of individual orders is small
E) there are many small customers; the product is expensive