Customers' experiences of a service are crucial to determining future patronage.Therefore service marketers feel that measuring positive and negative service experience is the ________ for the service industry.

Question

Quizplus · Accepted Answer

Measuring positive and negative service experiences is considered the most important management aspect because it directly influences customer satisfaction and loyalty, which are critical for the success and growth of service businesses.

Customers' Experiences of a Service Are Crucial to Determining Future