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A Service Firm Communicating Exactly What the Customer Can Expect

Question 65

Multiple Choice

A service firm communicating exactly what the customer can expect and what will happen if the company does not deliver on its promises will eliminate the gap between ________.


A) consumer expectations and management perceptions
B) management perceptions and quality standards set by the firm
C) established quality standards and service delivery
D) service quality standards and consumer expectations
E) expected services and perceived services

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