With a ________ approach,modification to certain characteristics of what is being marketed would be considered such as changing hair colour.

Question

Quizplus · Accepted Answer

The product improvement approach focuses on making changes or modifications to the product itself in order to better meet the needs and preferences of customers. This could include changes to features, design, or even aesthetic elements such as hair color. The market fulfillment approach and pure selling approach do not necessarily involve making modifications to the product itself.

With a ________ Approach,modification to Certain Characteristics of What Is