A company such as Procter & Gamble that offers a variety of different cleaners,detergents,and shampoos to appeal to a variety of target markets is using a/n ________.
A)production mix strategy
B)full line strategy
C)undifferentiated strategy
D)limited-line strategy
E)marketing mix orientation

Question

Quizplus · Accepted Answer

Procter & Gamble is using a full line strategy by offering a variety of products to appeal to different target markets. This strategy is designed to capture a larger share of the market by providing options for different consumer preferences and needs.

A Company Such as Procter & Gamble That Offers a Variety