Why are marketers interested in the life cycle of products?
A)To use it to explain how product features change over the life of the product
B)To support only the product orientation stage of the product
C)To encourage cannibalisation
D)To control entrance in international markets
E)To implement demographic segmentation

Question

Quizplus · Accepted Answer

Marketers are interested in the life cycle of products to use it to explain how product features change over the life of the product. The product life cycle explains the different stages a product goes through from its introduction to the market until its eventual decline. Each stage of the life cycle requires different marketing strategies and tactics, and understanding how product features change over time is essential to creating a successful marketing plan for the product.

Why Are Marketers Interested in the Life Cycle of Products