A ________ is a firm's total product offering designed to satisfy a single need or desire of a group of target customers.
A)market segmentation strategy
B)positioning strategy
C)branding strategy
D)product line
E)product mix

Question

Quizplus · Accepted Answer

A product line is a group of related products offered by a company. It is designed to satisfy a single need or desire of a group of target customers. Product lines can also be organized into a hierarchy, where smaller groups of products are part of a larger product category.

A ________ Is a Firm's Total Product Offering Designed to Satisfy