A good brand name should do all of the following EXCEPT ________.
A)fit the product's benefits
B)fit the competition
C)fit legal requirements
D)fit the target market
E)fit the customer's values and lifestyles

Question

Quizplus · Accepted Answer

A good brand name should fit the product's benefits, legal requirements, target market, and the customer's values and lifestyles. However, it does not necessarily have to fit the competition. In fact, a unique and distinctive brand name that stands out from the competition may be more effective in attracting customers.

A Good Brand Name Should Do All of the Following