Arnott's makes a range of biscuits,from Tim Tams through to Milk Arrowroot.All of its products are sold using the Arnott's brand name.This company uses a/n ________ strategy.
A)compound branding
B)family brand
C)aggregated branding
D)store brand
E)generic brand

Question

Quizplus · Accepted Answer

Arnott's uses a family branding strategy, where all its products are sold under a common brand name. This allows the company to benefit from brand recognition and loyalty across its product range.

Arnott's Makes a Range of Biscuits,from Tim Tams Through to Milk