Pepperidge Farm created a biscuit variation of traditional cheese biscuits by making its biscuits in the shape of goldfish.To attract new users and to maintain market share,Pepperidge Farm has enlarged its Goldfish biscuits and added cheese and peanut butter fillings.This strategy indicates that Goldfish cheese crackers are in the ________ stage of their product life cycle.
A)levelling
B)decline
C)expansion
D)extension
E)maturity

Question

Quizplus · Accepted Answer

The strategy of enlarging the product and adding new fillings suggests that the product is in the maturity stage, where companies often make modifications to maintain interest and market share.

Pepperidge Farm Created a Biscuit Variation of Traditional Cheese Biscuits