Disney allowed a paint manufacturer to produce paint using the Disney brand name.Disney paint is an example of ________.
A)market franchising
B)copyright infringement
C)licensing
D)trademarking
E)piggybacking

Question

Quizplus · Accepted Answer

Disney paint is an example of licensing, where the owner of the intellectual property (Disney) grants permission to another company to use their brand name in exchange for payment or royalties.

Disney Allowed a Paint Manufacturer to Produce Paint Using the Disney