A family brand strategy is also called a/n ________ strategy.
A)brand synergy
B)aggregated branding
C)mass customised
D)compound branding
E)umbrella brand

Question

Quizplus · Accepted Answer

A family brand strategy is also known as an umbrella brand strategy. This strategy involves creating a master brand that covers multiple product or service offerings. The individual offerings or sub-brands are then marketed under the umbrella brand, with the aim of leveraging the brand equity and recognition of the master brand to boost the visibility and credibility of the sub-brands.

A Family Brand Strategy Is Also Called A/n ________ Strategy