A ________ is a name,a term,a symbol,or other unique element of a product that identifies one firm's products and sets it apart from the competition.
A)brand
B)credence quality
C)promotion strategy
D)positioning strategy
E)customer expectation

Question

Quizplus · Accepted Answer

A brand is a unique identifier that distinguishes a firm's products from the competition. It can include a name, symbol, design, or other elements that help consumers differentiate one product from another. A strong brand can help establish customer loyalty and trust, and it can be a critical factor in a firm's long-term success.

A ________ Is a Name,a Term,a Symbol,or Other Unique Element