Which of the following statements about brand equity is true?
A)Brand equity means a brand has customer loyalty.
B)Brand equity refers to the brand's value to an organisation.
C)Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
D)Brand equity can provide a competitive advantage.
E)All of the above

Question

Quizplus · Accepted Answer

All of the statements are true. Brand equity encompasses customer loyalty, perceived value, the ability to capture and hold onto a larger market share, and the ability to command higher prices and profit margins. It can also provide a competitive advantage over other brands in the market.

Which of the Following Statements About Brand Equity Is True