Procter & Gamble makes a range of consumer products,each with its own separate and unique brand name e.g.Vidal Sassoon shampoo and Duracell batteries.Procter & Gamble is using a/n ________ strategy.
A)umbrella brand
B)individual brand
C)family brand
D)private-label brand
E)compound branding

Question

Quizplus · Accepted Answer

Procter & Gamble is using an individual brand strategy where each product has its own separate and unique brand name.

Procter & Gamble Makes a Range of Consumer Products,each with Its