Multivitamin sales are primarily to current users who are restocking.New variations of the product such as special formulas for women and men are sometimes employed to attract new users.Reminder advertising is commonly used.Multivitamins are in the ________ stage of their product life cycle.
A)expansion
B)growth
C)levelling
D)maturity
E)decline

Question

Quizplus · Accepted Answer

The fact that multivitamin sales are primarily to current users who are restocking, and that new variations are only sometimes employed to attract new users, suggest that the market has reached saturation and is in the maturity stage of the product life cycle. Reminder advertising is also a common strategy in the maturity stage.

Multivitamin Sales Are Primarily to Current Users Who Are Restocking