In ________,branded materials become component parts of other branded products.
A)compound branding
B)brand franchising
C)ingredient branding
D)aggregated branding
E)umbrella branding

Question

Quizplus · Accepted Answer

Ingredient branding refers to the strategy where a particular brand of a component part is highlighted on another brand's product. Examples include Intel Inside on computers or Gore-Tex in outdoor apparel.

In ________,Branded Materials Become Component Parts of Other Branded Products