Consumer products manufacturer Unilever plans to cut its number of product lines from 1,600 different products to 400 products so that it can concentrate on increasing its efficiency.This is an example of a/n ________.
A)value stretch
B)upward line stretch
C)product line contraction
D)downward line stretch
E)filling-out strategy

Question

Quizplus · Accepted Answer

Unilever's plan to cut its number of product lines from 1,600 different products to 400 products is an example of product line contraction, which involves reducing the number of products in a company's portfolio to streamline operations and increase efficiency.

Consumer Products Manufacturer Unilever Plans to Cut Its Number of Product