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The Fresh OJ Company's Healthy Heart Juice Targets Consumers Who

Question 76

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The Fresh OJ Company's Healthy Heart juice targets consumers who like orange juice and who also want extra vitamins and no sodium.Their advertising suggests that orange juice should not just be drunk at breakfast but is a good choice at meals and during the day.How has The Fresh OJ Company used behavioural segmentation?

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Behavioural segmentation categorises con...

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