A chocolate bar manufacturer sells a range of chocolate bars and lollies in supermarkets and discount stores under the brand name 'Budget Sweeties' with no product priced over $2.
A)custom marketing strategy
B)concentrated marketing strategy
C)customer relationship marketing
D)differentiated targeting strategy
E)undifferentiated targeting strategy

Question

Quizplus · Accepted Answer

The company is using a differentiated targeting strategy by offering a range of chocolate bars and lollies under the brand name 'Budget Sweeties' while ensuring that no product is priced over $2. This indicates that they are targeting multiple segments of customers who are looking for affordable but good quality sweets.

A Chocolate Bar Manufacturer Sells a Range of Chocolate Bars