A company that develops one or more products for each of several customer groups with different product needs is using a/n ________ targeting strategy.
A)fragmented
B)concentrated
C)differentiated
D)customised
E)undifferentiated

Question

Quizplus · Accepted Answer

A differentiated targeting strategy involves developing different products for different customer groups with different needs. This is in contrast to an undifferentiated strategy, which targets the entire market with a single product, and a concentrated strategy, which targets a single customer group with a single product. A fragmented strategy may involve developing many different products for many different customer groups, but it is not necessarily targeted at specific customer needs. A customized strategy may involve tailoring products for individual customers, but it is not necessarily targeted at specific customer groups.

A Company That Develops One or More Products for Each