A company would adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy in order ________.
A)to more efficiently focus on its CRM strategy
B)to take advantage of economies of scale
C)to remove the need for disintermediation
D)to move a product to the next stage of its product life cycle
E)All of the above

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy focuses on reaching the entire market with one standardized product or message. This can lead to cost savings through economies of scale, as the company only needs to produce and market one product. However, this strategy may not be as effective in meeting the diverse needs and preferences of different customer segments, which can be better addressed through a differentiated targeting strategy. The other options presented in the question do not directly relate to the choice of targeting strategy.

A Company Would Adopt an Undifferentiated Targeting Strategy When There