A company that offers one or more products to a single segment is using a/n ________ targeting strategy.
A)concentrated
B)fragmented
C)undifferentiated
D)differentiated
E)customised

Question

Quizplus · Accepted Answer

A concentrated targeting strategy involves offering products to a single, specific segment. This strategy allows the company to focus its resources and efforts on meeting the specific needs and preferences of that segment, which can lead to a better understanding and relationship with the customers. It is also useful when the market is too small to justify the investment necessary for a broader strategy.

A Company That Offers One or More Products to a Single