The cosmetics giant L'Oreal has the resources to offer several product lines at a variety of prices.It targets the luxury market with their brand Helena Rubinstein,while less expensive offerings such as Elseve is targeted to large department stores and discounters.What targeting strategy are they pursuing?

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The Answer of The cosmetics giant L'Oreal has the resources to offer several product lines at a variety of prices.It targets the luxury market with their brand Helena Rubinstein,while less expensive offerings such as Elseve is targeted to large department stores and discounters.What targeting strategy are they pursuing?

The Cosmetics Giant L'Oreal Has the Resources to Offer Several