The second step in developing a positioning strategy is to ________.
A) set the marketing communications budget
B) create a product with a competitive advantage
C) identify segmentation variables
D) analyse the competitors' position in the marketplace
E) create target markets
Correct Answer:
Verified
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Q102: Over time a firm may find it
Q103: When developing a positioning strategy,companies focus solely
Q104: A perceptual map is used to _.
A)locate
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