A perceptual map is used to ________.
A)locate consumers within a primary metropolitan statistical area (PMSA)
B)identify at which stage of the targeting process the marketer needs to be
C)identify psychographic segments such as people who cheat on their income taxes or steal from their employers
D)determine how consumers position products in relation to each other
E)create consumer cross-tabulations for marketing research

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation that shows how consumers perceive different products in relation to each other. Marketers can use it to determine how to position their own products relative to the competition. It can also help identify potential gaps in the market where there may be unmet consumer needs.

A Perceptual Map Is Used to ________