Many marketing experts advocate ________ programs that allow companies to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.
A)management information system (MIS)
B)transactional management
C)customer relationship management (CRM)
D)interactive communications
E)B2B marketing

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) programs focus on building long-term relationships with individual customers and tailoring marketing efforts to their specific needs. This involves collecting data on customer behavior, preferences, and interactions with the company, and using that data to develop personalized marketing strategies. CRM programs often involve interactive communication channels, such as email, social media, or mobile apps, that allow customers to provide feedback and engage with the company on a more personal level. Overall, CRM programs are designed to foster customer loyalty and improve the customer experience, which can lead to increased revenue and profits for the company.

Many Marketing Experts Advocate ________ Programs That Allow Companies to Talk