Which of the following statements about customer relationship management (CRM)programs is true?
A)CRM programs include any communication channel that allows the customer to communicate directly with a company.
B)Only consumer marketers can benefit from the use of CRM programs.
C)To succeed,all companies should engage in CRM every time they interact with a customer.
D)The success of a CRM program relies on its use of mass communication channels.
E)Internet technology is viewed as a barrier to the implementation of CRM programs.

Question

Quizplus · Accepted Answer

CRM programs typically utilize various communication channels such as email, social media, phone, and messaging to connect with customers.

Answer: None of the other options are true.

B) This is not true as both B2B and B2C marketers can benefit from CRM programs. 
C) Not necessarily all companies need to engage in CRM every time they interact with customers. It depends on the business model, customer base, and industry. 
D) The successful implementation of a CRM program depends on personalized communication and tailored messages rather than mass communication. 
E) Internet technology is actually essential for the implementation and effectiveness of CRM programs.

Which of the Following Statements About Customer Relationship Management (CRM)programs