Positioning strategies often try to create a ________ for a good or service,a distinct image that captures its character and benefits.
A)segment profile
B)target market
C)trade promotion
D)brand personality
E)FAB profile

Question

Quizplus · Accepted Answer

Positioning strategies aim to create a distinct image or identity for a product or service, which is commonly referred to as its brand personality. This includes establishing the product's unique character and benefits that set it apart from competitors, and shaping consumer perceptions and associations with the brand. Therefore, option D, brand personality, is the best choice that captures this idea. Choices A, B, C, and E do not specifically refer to the creation of a unique image or identity for a product or service, so they are not the best options.

Positioning Strategies Often Try to Create a ________ for a Good