Using a CRM approach,customers must be ________ and communications ________ accordingly.
A) differentiated; standardised
B) targeted; implemented
C) prioritised; standardised
D) identified; targeted
E) prioritised; customised
Correct Answer:
Verified
Q117: Positioning strategies often try to create a
Q118: Modifying a product's position in response to
Q119: Perceptual maps are used in developing positioning
Q120: Customer relationship management (CRM)deals with how each
Q121: Companies that successfully practice customer relationship management
Q123: One of the goals of customer relationship
Q124: With CRM,a customer's lifetime value is _.
A)not
Q125: A goal of CRM is to reap
Q126: An increasing number of companies are considering
Q127: CRM firms focus on increasing their _,not
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