One of the goals of customer relationship management (CRM)programs is to ________.
A)reduce share of customer
B)increase market share
C)develop appropriate responses in transactional marketing situations
D)increase total communications costs
E)increase the total profit generated by a customer over his or her lifetime

Question

Quizplus · Accepted Answer

One of the main goals of CRM programs is to increase the total profit generated by a customer over his or her lifetime by building strong relationships and encouraging repeat purchases. The other options are not the main goals of CRM programs.

One of the Goals of Customer Relationship Management (CRM)programs Is