Companies that successfully practice customer relationship management (CRM)measure success by looking at ________.
A)current future value of the customer and share of market
B)business potential and industry potential
C)share of customer and lifetime value of the customer
D)share of market and net present value of customer over a period of years
E)a perceptual map and share of voice

Question

Quizplus · Accepted Answer

Successful CRM practices focus on maximizing the share of the customer, which refers to the percentage of the customer's total purchases made from a specific company. Lifetime value of the customer refers to the total amount of revenue a customer is expected to generate for the company over their lifetime. By measuring these factors, companies can determine the efficacy of their CRM efforts and make informed decisions about how to allocate resources.

Companies That Successfully Practice Customer Relationship Management (CRM)measure Success by Looking