The first step in one-to-one marketing is for a company to ________.
A)identify customers and get to know them in as much detail as possible
B)rank its customers in terms of sales volume
C)identify types of transactions and determine which will be abandoned
D)train its employees in CRM methodology
E)determine which aspect of the product will be customised to meet the individual needs of its customers

Question

Quizplus · Accepted Answer

The first step in one-to-one marketing is for a company to identify customers and get to know them in as much detail as possible. This involves collecting data on customers' preferences, purchase history, demographics, and other relevant information to create a detailed profile of each customer. This information can then be used to tailor marketing messages and product offerings to meet the individual needs and preferences of each customer.

The First Step in One-To-One Marketing Is for a Company