After a marketer has identified customers and gets to know them in as much detail as possible,then the marketer ________.
A)must interact with the customers and find ways to improve cost efficiency
B)needs to differentiate these customers in terms of only their value to the company
C)needs to differentiate these customers in terms of both their needs and their value to the company
D)must strive toward effectiveness of the interactions with the customers
E)needs to customise some aspects of the products or services they offer to each customer

Question

Quizplus · Accepted Answer

Once the marketer has identified customers and got to know them in detail, they need to differentiate the customers in terms of both their needs and their value to the company. This will help the marketer customize and offer products or services that cater to each customer's specific needs while also ensuring that the company gets the most value out of the customer in return.

After a Marketer Has Identified Customers and Gets to Know