________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.
A)Mass customisation
B)Benefit segmentation
C)Customerisation
D)Positioning
E)Concentrated targeting

Question

Quizplus · Accepted Answer

Positioning refers to developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition. It is about creating a unique and favorable image of the brand in the minds of the target audience.

________ Means Developing a Marketing Strategy Aimed at Influencing How