When brands are well known and have distinctive images and consumer groups have distinct product needs,adopting a concentrated target marketing strategy is most appropriate.
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Q78: You see a former classmate.This person is
Q79: The market segment towards which an organisation
Q80: A viable target market should _.
A)be large
Q81: A chocolate bar manufacturer sells a range
Q82: The first step in developing a positioning
Q84: Modifying a product's position in response to
Q85: Fisher & Paykel,the household appliance manufacturer,offers customers
Q86: A company that develops one or more
Q87: With mass customisation,a basic good is modified
Q88: Concentrated target marketing strategies are the same
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