A viable target market should ________.
A)not be reachable by other organisations
B)have needs that can adequately be served by the marketer
C)have enough growth potential to become profitable sometime in the future
D)have the same needs as similar sized groups
E)All of the above

Question

Quizplus · Accepted Answer

A viable target market should have needs that can be met by the marketer, which means the marketer has the capability to provide solutions to the problem or need of the target market. If the marketer can't serve the need of the target market, then the marketing campaign would be futile. The other options mentioned, such as not being reachable by other organizations, having growth potential, or having the same needs as similar sized groups, are factors to consider but are not the primary factor in determining whether a target market is viable.

A Viable Target Market Should ________