________ is the dynamic interaction of affect and cognition,behaviour and the environment by which human beings conduct the exchange aspects of their lives.
A)Consumer behaviour
B)Selective perception
C)Subliminal learning
D)Operant conditioning
E)Stimulus generalisation

Question

Quizplus · Accepted Answer

The definition provided in the question best matches the concept of consumer behavior, which refers to the actions and decisions made by individuals and groups when acquiring, using, and disposing of goods and services. Consumer behavior is influenced by psychological, sociological, and cultural factors, as well as personal and situational variables. The dynamic interaction of affect (emotions), cognition (thoughts), behavior (actions), and the environment (context) is a central aspect of understanding and predicting consumer behavior. Selective perception, subliminal learning, operant conditioning, and stimulus generalization are all theories or phenomena related to consumer behavior, but they do not encompass the full definition provided in the question.

________ Is the Dynamic Interaction of Affect and Cognition,behaviour and the Environment