The amount of effort a consumer puts into a buying decision depends on their ________.
A)habitual decision making
B)amount of free time
C)level of involvement
D)level of expectation
E)None of the above

Question

Quizplus · Accepted Answer

The level of involvement determines how much effort a consumer will put into a buying decision. If the product or service is highly important to the consumer or they have a strong emotional attachment to it, they are more likely to engage in extensive decision making.

The Amount of Effort a Consumer Puts into a Buying