Problem recognition occurs when ________.
A)a consumer has a certain need
B)marketing highlights a latent consumer need
C)A but not B
D)B but not A
E)A and B

Name: Problem recognition occurs when ________. A)a consumer has a certain need B)marketing highlights a latent consumer need C)A but not B D)B but not A E)A and B
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Question

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Problem recognition occurs when a consumer identifies a need (A) and can also be triggered when marketing efforts highlight a latent need (B).

Problem Recognition Occurs When ________