To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioural similarities.
A)social classes
B)psychographics
C)opinion leaders groups
D)reference groups
E)bandwagon groups

Question

Quizplus · Accepted Answer

Psychographics are a way to group consumers based on psychological and behavioral similarities. This approach goes beyond demographic analysis, which simply categorizes consumers based on characteristics like age, income, and education. Psychographics can help marketers understand consumers' lifestyles, values, interests, and personalities, which allows for a more targeted approach to marketing and advertising. Social classes, opinion leaders groups, reference groups, and bandwagon groups are all other types of consumer groupings that could potentially be used in marketing, but they are not directly related to psychographics.

To Breathe Life into Demographic Analysis,marketers Turn to ________ That