You see an advertisement showing two people walking down the street eating ice cream and smiling.The ice cream company wants consumers to associate being happy with eating ice cream.Explain the advertisement using learning theory.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q69: _ is/are composed of a mixture of
Q70: A television advertisement shows healthy looking men
Q71: Stimulus generalisation explains why people who enjoyed
Q72: Explain how marketers at Arnott's could use
Q73: Mrs White and Mrs Brown are both
Q75: A person's age is an internal influence
Q76: To breathe life into demographic analysis,marketers turn
Q77: Psychographics groups consumers according to psychological traits
Q78: The cognitive component of a person's attitude
Q79: A _ is a pattern of living
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents